The parmigiano-Reggiano Consortium, infuriated with PornHub…

The Parmigiano Reggiano Consortium, they do not like it. The combination of the famous cheese with PornHub, one of the main sites in the world to watch streaming porn videos, which to launch the high-definition service for a fee, “Pornhub Premium”, has created three commercials , one of which is involved just the Parmigiano. In short infomercials, a man – to the supermarket with his partner – says the partner that Parmigiano is “the Pornhub Premium” cheese drawing in some way, a parallel between the  Italian excellence product and that of the streaming service.

Unpleasant event that the Consortium, marks well in a note, “has instructed its lawyers tell check which offense there may be borne by the American pornographic site that used the name and prestige of the product to advertise their services streaming porn videos”.

According to the Parmigiano Reggiano Consortium, still, “how well premeditated action of exploitation of the prestigious Italian PDO is made even more evident by the fact that it mentions his correct name and not the more generic form “Parmesan” , which in the US is used for many kinds of cheese.

I believe that, this story, will help sales of Parmigiano-Reggiano in the States!


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